Research by Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%. Now, more than ever, businesses are tapping into the opportunities the digital world offers. In other words, online marketing plays a very big role in shopping decisions people make, according to the Cardinal digital marketing site.
Regardless of the type of digital marketing a business employs, the overall objective of marketing is to connect with the target audience at the right place and right time, and what better place to connect with your audience than the internet, the article says.
In a nutshell, digital marketing refers to marketing through an electronic device or the internet. It’s another word for internet marketing. Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier—and more cost-effective—to reach a large number of people this way.
There are many digital marketing tactics, some of which are:
- Search engine optimization (SEO)
- Paid search
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. After all, marketers need to go where the people are, Cardinal states.
If you want to make the switch and diversify your marketing strategy, you probably want to understand the benefits of these new digital marketing tactics.
One of the best providers to pursue such a strategy is Cumulus Media, a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it.
Cumulus Media engages listeners with high-quality local programming through 415 owned-and-operated stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking.
Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide market
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